“talent on another level”

 Going rogue. Brand-side veterans decided to break free from the shackles of a singular big biz.  After decades of achievements, we enjoy the challenge and excitement of making a difference for partners, of all sizes, at locations around the world.

Our industry knowledge is...impressive. Top-notch talent is comprised of industry elites from auto, ecommerce, retail fashion, fitness and wellness, and entertainment. We possess the domain expertise to satisfy a variety of needs across media and marketing, analytics and creative. 

Your brand is a big deal. We've proven we can do big things at the world's best brands. So...let's start winning big together. 


The Founder

Joseph is a game-changing executive with more than a decade of digital marketing, social media and brand management experience. He's held leadership positions at multi-billion-dollar companies in auto, sports and entertainment, e-commerce, fashion and wellness/fitness. Five times he's established leading social media (paid and organic) and content marketing departments from scratch. And, Joe's recent roles included managing two of the worlds most engaged brands; plus industries' most profitable social media teams with 7-figure monthly social advertising budgets.

Peers and industry leaders have taken notice.  Joe is a two-time recipient of the Brand Innovator 40 Under 40 award for  industry-first marketing campaigns and advanced consumer app development. He's showcased at premier events such as Salesforce Dreamforce, center stage at ACL Moody Theater for Spreadfast Summit, Global Strategic Management Institute (GSMI), eTail, Sprinklr Social @ Scale and Corporate Social Media Summit.

In addition to digital marketing and content duties, Joe is renowned for online reputation management. C-suites have trusted his counsel through some of the most sensitive scenarios including Toyota Brake Crisis, Occupy Wall Street, PETA, UAW, executive scandals, hacking, union negotiations, and product malfunctions. He's also been trusted to instruct today's top leaders in exclusive E/MBA programs at USC, Columbia Univ., George Washington Univ., and San Francisco State.


  • Experience: Lexus, General Motors, StubHub, Men's Wearhouse, Symantec,
    McCann Worldgroup, Lululemon, Beachbody, Inked Brands

  • Expertise: social media advertising and strategy, marketing strategy,
    content/creative strategy, influencer campaigns, marketing tech & operations,
    reputation mgmt.

  • 5X - Built new digital and creative departments

  • 2X - Brand Innovator 40 Under 40

  • 2X - Profitably increased monthly ads budgets from $0 to >$1,000,000

  • 5X - Implemented enterprise technology suites (digital marketing, analytics, CRM)

  • (Unprecedented) Twitter US Trending Topic 5 consecutive days for marketing campaign

  • (Unprecedented) Twitter US Trending Topic: >50X in single year for marketing campaigns

  • 2014 most viral marketing campaign: #TixWish - organically 1.4M mentions in 30 days

Joseph Nolan, Founder


Aniruddha Kale, Strategist

Aniruddha Kale, Strategist

Mr. Kale has more than 15 years of experience in incubating, growing and harvesting businesses for startups and Fortune 500 companies.

As a corporate strategist at Cisco and Micron, Mr. Kale developed and executed key portions of plans that delivered over $1.5 billion incremental revenue within 18-24 months.  He has managed Micron’s venture capital and market intelligence groups, and, while at McKinsey, turned around a $6 billion European logistics company.

Mr. Kale has helped raise over $150m for several startups in the internet/telecommunications sector, and launched them with major awards and significant tier 1 media coverage.  He began his career managing products at a startup, later helping acquire and roll up 3 companies to take this startup public in 1998.

Mr. Kale holds an MBA from the University of Chicago, an MS in Electrical Engineering from Northeastern University, and a BASc in Electrical Engineering from the University of Waterloo (Canada).


Cassandra Thomas, Analyst

Cassandra Thomas, Analyst

Cassandra boasts two decades of strategic analysis experience across both the public and private sectors. Successful in a variety of critical roles at a-list brands, she is adept at translating business challenges into analytical approaches and communicating with stakeholders. Ms. Thomas' ability to balance business priorities with the customer experience and understanding marketing channel nuances is a major differentiator.

Areas of expertise are throughout the acquisition and retention journeys including: web and product analysis, data modeling and management, SEM/SEO/Display, email/CRM, social advertising and content marketing, SQL/MS SQL and agile.

Cassandra’s brand experience is nothing short of impressive. Industry agnostic and lots of big data, her tenure includes some of the most prominent entities (partial list): Stubhub, Esurance, Adobe, GAP, Expedia, HP, EA, California Chamber of Commerce, Greater Baton Rouge Chamber of Commerce, Anheuser-Busch and Web MD.

A graduate of Stanford University, Cassandra also earned an MA in Transportation and Engineering Management, Focus Emergency Management and Humanitarian Assistance from the renowned California Maritime Academy.

The Podcast



Get your marketing mojo on the go. Podcasts are officially the leanest and meanest five minutes on marketing and leadership. Instead of 30 minutes repeating pundits' points, shows are super straightforward focused on a singular topic with quick commentary. Industry power-player interviews and news of the day round out the scripts. Have an idea for a show topic? We'd love to hear it. Write us at