Joseph is a game-changing executive with 15 years of digital marketing, social media and brand leadership roles at multi-billion-dollar brands. He is a two-time Brand Innovator 40 Under 40 award recipient and created industry-leading social media (paid/organic) and content departments from scratch five times. His industry experience includes auto, sports and entertainment, e-commerce (tech / fashion /cybersecurity), retail fashion and fitness & wellness.

Credited with generating 6 billion impressions organically on Twitter in a single year, Joseph holds several social media records and ran social business for two of the most engaged brands in the world. He produced two of the most technologically advanced Facebook apps and created what many consider the most viral campaign of 2014, #TixWish, generating 1.4-million mentions organically in only 3 weeks. Simultaneously for more than a decade, Joseph and his team managed multi-million-dollar monthly digital advertising budgets…profitably.

Beyond marketing, he is renowned for reputation management. C-suites trusted his counsel through some of the most sensitive situations including Toyota Brake Crisis, Occupy Wall Street, PETA, UAW, executive scandals, hacking, union negotiations, and product malfunctions. He's also been trusted to instruct top leaders in elite E/MBA programs at USC, Columbia Univ., George Washington Univ., and San Francisco State.

Joe has showcased at premier events such as Salesforce Dreamforce, center stage at ACL Moody Theater for Spreadfast Summit, Global Strategic Management Institute (GSMI), eTail, Sprinklr Social @ Scale and Corporate Social Media Summit. He is a proud alumnus of the world-renowned Strategic Public Relations MA program at USC Annenberg.

Brands: Lexus, General Motors, Symantec, Men’s Wearhouse, Stubhub, Beachbody, lululemon, MRM Worldwide, Inked Brands